There are many things that make today's Apple so spectacularly successful, but one factor that's played a big role in their success -- as well as for a handful of other companies -- has been there all along: the intense focus on project quality and delighting the customer, which in turn creates intense loyalty and "viral" evangelism. Sharing the secrets of winning the hearts and minds -- not just the cash -- of customers is the focus of Guy Kawasaki's new book, Enchantment. The former Apple evangelist emphasizes integrity throughout the business as a core concept, an
