Netflix in its first signs of addressing a rapidly constricting audience told Canadian users it was slimming down the bandwidth demands of its video service. By default, streaming in the country will now use a lower 300MB per hour bitrate that consumes two thirds less data but with "minimal impact" on the perceived image quality. The choice would let a viewer watch about 30 hours of Netflix on 9GB of data and still leave room, even under a restrictive cap from Bell, Rogers, or another similar provider.
