It's well known that advertisers track our web-surfing habits to tailor the ads we see, but they'd prefer to know exactly what's going on inside of that brain of yours. NeuroFocus' aptly named Mynd, a full-brain wireless EEG sensor headset, serves as a stylish and easy way to record your thoughts whilst gazing at logos and lusting after products. In addition to neuromarketing applications, the European Tools for Brain-Computer Interaction consortium (TOBI) see it as a tool to help develop new technology for those with neurological disabilities. Sporting looks
