We've already seen Apple boast that it's sold 15 million iPads in 2010 and commanded more than a 90 percent market share, but IDC has now come in and provided a broader picture of the tablet market as a whole -- and e-readers, too. Not surprisingly, it too found that the tablet industry is basically all about Apple at the moment, although it's market share did dip from 93 percent in the third quarter to 73 percent in Q4, which averages out to 83 percent for the year -- all told, there were 18 million tablets sold in 2010. Things are a bit more competitive in the e-reader market -- where there were 12 million devices sold -- although Amazon is still head and