Apple stepped up its language late Monday in a push to have a court ignore Microsoft's motion to dismiss an Apple filing for an App Store trademark. The iPhone creator directly accused Microsoft of hypocrisy and said it was trying to use the same argument it had rejected during the original fight over the Windows name. If Microsoft could argue that Windows was a proprietary name based on how most people used the term, it couldn't object when more people associated the App Store name with the iOS and now the Mac, Apple explained in the filing.