We reported last week that Apple had scheduled a meeting for all its retail employees. The meeting was held this weekend and the Cupertino company reportedly used this meeting to detail a new enterprise-oriented service called Joint Venture. The program supposedly targets small businesses and lets them purchase a premium repair and training service for $500 per year. It sounds vaguely familiar to Apple's ProCare service.
For this sum, customers will reportedly receive priority Genius bar service which pushes them to the top of the service queue and provides them with a loaner