BMW already has one of the shortest names on the auto front, but it's about to get shorter. The company has just launched "i," a sub-marque much like the company's M cars but, rather than focusing on performance, highlighting new technology to create cars that are "good for us" while also being "good for our planet." It's what the company calls "premium mobility," cars for daily commuting that will let you "enjoy the finer things in life" without killing the planet in the process. The first two cars are the i3 (formerly known as the
