Motorola along with confirming its Xoom launch plans has defended the $800 price and said which carriers and companies would pick it up. CEO Sanjay Jha noted that the Xoom's 4G was built into hardware and that the software upgrade was 'free.' Having the LTE access, which could reach up to 50Mbps on the Xoom, meant it was "at least competitive and in a number of ways better" than Apple's iPad, he said.