Analyst Toni Sacconaghi of Bernstein Research predicts Apple could increase its addressable handset market by 6X in unit volume and 2.5X in revenue with the launch of a smaller, less expensive iPhone model, says Forbes. These projected numbers come from his analysis of handset market share and Apple's current market reach. Sacconaghi suggests Apple misses 60% of the handset market with its current strategy that limits distribution to select carriers and sells the iPhone at a relatively high price point.
Sacconaghi predicts Apple could take two approaches with the chea
