The New York Times has run an incredibly detailed piece about a feat of Google search engine gaming which seems to have been done JC Penney. We won't bore you with SEO basics -- we're pretty sure you've got those down already -- but suffice to say that The Times noticed that the retailer was at the top of Google's search results for many more terms than seemed possible or natural, so they started to do some digging. What they found was that thousands of links had been placed on what were essentially spam sites all over the web, resulting in the retailer ruling the Google juice for terms such as "little black dress,"
