Applying a specialized "look" to a digital photograph to give them more warmth or a particular feel is a common and popular hobby these days, with programs like Instagram offering a set of filters that change sterile photos into textured, retro art pieces. Digital Film Tools have taken the idea a step further with the release of PhotoCopy, which draws on classic cinematography, paintings, photos and historical processes to create a wide set of potential filters for either still images or video.