Premiering at MacWorld 2011 is Youbiq's Gymb/, a hand-held or tripod-mountable gimbal and mini-tripod that enables users to hold the iPhone 4 steady or mount it to take fixed shots using the video or camera functions. It can be combined with the Youbiq iPhone app, which uploads photos or video to the company's own cloud service for easy storage and retrieval. The iPhone is connected to the mount via an included hard-shell case and uses its pivoting, panoramic mechanism to rotate the iPhone in almost any direction, or set it as a stand in almost any configuration.