Google today was discovered to be buying the movie recommendation site fflick in what's likely an attempt to boost its upcoming YouTube movie service. The in progress deal, estimated by TechCrunch to be worth $10 million, would give it access to a Twitter-based sentiment engine that helps gauge whether viewers liked a movie or whether it has significant pre-release buzz. It's not clear if fflick would survive independently or would be subsumed entirely by Google.
