Boxee may turn to subsidies to help get the price down and better compete in the market, company founder Avner Ronen said in an episode of the This Week in Startups show recorded on Friday. He mentioned that the $200 street price for a Boxee Box was "way too expensive" to get mass market adoption and floated the idea as one option for future models. Nothing was definite in the talk and might not necessarily come about with a future deal.
