While Mediaset appears to be the first to convey 3D content over a terrestrial connection, it isn't actually serving up any 3D television -- it is "datacasting" or ever-so-slowly downloading 3D movies to a set-top box, which you may later consume directly from the hard drive that received them. The innovation here is in the utilization of spare airwaves to basically trickle a movie into your Motive Bestv STB -- we know, it's an irrelevancy to most of you cable- and internet-connected media mavens, but it's one way to deliver 3D content to less developed nations. Motive is already in talks with companies in Latin America, Eastern Europe and Turkey about doing the same, but Italy get
