Verizon is putting "heavy promotion" behind the iPhone, most likely at the expense of other platforms, claim industry sources cited by Kaufman analyst Shaw Wu. Wu notes that the Verizon website is already promoting the iPhone and the iPad ahead of other products. Redirected marketing could hurt former stalwarts in the Verizon lineup, he argues, particularly Android phones, which have not faced much competition until now due to AT&T's exclusive grip on the iPhone.
