Two different companies have tackled the issue of extended use of the iPad and how best to manage user comfort when the device needs to be close at hand but easy to use for long periods of time. NewPCGadgets, an experienced accessory designer, has brought on a stainless steel "kickstand" for the iPad called the Tablet Coaster, while Hub International has developed a case for the iPad called The HandStand that includes a hand strap and 360-degree swivel action for versatile iPad carrying.