BodyMedia had quite a presence at CES last week, with one of their employees running around town and even jumping out of planes to show off the company's new product, the BodyMedia FIT Armband BW. I stopped by their booth to talk to company founder Ivo Stivoric about the product, and how it connects up to an iPhone app to help you monitor not only your body's activity level, but even steps taken and calories burned.
The band itself is nicely designed, just a little device that straps around your upper arm comfortably. It's designed to be worn as much as possibly -- Stivoric said that some users just wear it during work
