Although DLNA may have had a significant head start, the streaming media standard available on more than 9,000 devices is about to be challenged in a very big way by Apple's upstart AirPlay technology. At least it will be if Jordan Watters, BridgeCo's VP of Sales and Marketing, is to be believed. BridgeCo as you'll recall, is the company that makes the silicon for AirPlay devices -- currently an exclusive arrangement we're told. While Apple may have thrust BridgeCo into the consumer spotlight, this ten year old company has a long history of quietly providing networked media pr