Apple quietly released My Support Profile, which offers a hardware purchase history and access to Apple's VoicePass, its trademark filed shortly before Christmas.
Once I signed in, I set up my iPhone to use VoicePass and receive SMS messages (available only in the U.S.) from Apple Support. VoicePass will link Apple Support to your product history and allow them to provide personalized service.
The right side of the page features a list of repairs and products that you've purchased and registered with Apple. You can also add nicknames to your purchases. The purchase history area is a bit spotty -- it registered my very first Apple product (15 GB 3G iPod from 2004), but missed the 5.5G iPod purchased two y