The launch of Kinect now means that the Xbox 360 is competing with the Apple TV and Google TV, Microsoft's senior Xbox Live marketing director Craig Davison said in an interview. Its motion control technology was designed to widen the Xbox audience beyond hardcore gamers and thus that the competition was going to go beyond just Sony's PS3 and the Nintendo Wii, he told AllThingsD. Microsoft sold 2.5 million Kinects in three weeks and is known to have spurred some to buy Xbox 360s that normally wouldn't have bought consoles.
