15.12.2010 00:50 Uhr, Quelle: The Unofficial Apple Weblog

First iAd for iPad features Tron Legacy

The first iPad iAd has been released today and it's for Disney's upcoming film Tron Legacy. The iAd features video from the Tron movie, which leads to an interactive menu. The menu itself is designed to look like a light disc and allows the viewer to navigate to a photo gallery, movie trailer, theater finder, email notifier, story synopsis, and a preview of the movie soundtrack. An Apple spokesperson told AdAge that the Tron Legacy iAd will be the only iAd to appear on the iPad this year. "The format, designed to maximize the ad potential of Apple's tablet computer, will be launched widely in early 2011 when other ads start flowing onto the platform," the spokesperson said. "Like its iP

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