Last week we wrote about the release of Richard Branson's iPad-only magazine Project, and this week brings us a contest to design the publication's cover. Interested designers were to participate in a scavenger hunt held in both New York and San Francisco, where they had to locate one of four paper mannequins containing coordinates of USB drives holding the information on how enter the contest. If it sounds to you like a rather convoluted way to run a contest, I would agree -- but since it's coming from a company trying to
