As if we didn't already know that video on demand was the hot new ticket, the Wall Street Journal is today reporting that a couple more companies are ready to throw their hats into the ring. OnLive, the cloud gaming upstart, has confirmed its intention to offer up a subscription-based movie streaming service at some point next year, while HDTV vendor Vizio is said to also be looking at its options. What makes these new guys intriguing (aside from the fact that Vizio sells a lot of