The Financial Times (FT), that UK-based financial newspaper printed on distinctive salmon-colored paper, is serious about the future of media on tablets like the iPad. FT launched a free iPad app back in May that has been an success story for the paper, with 400,000 subscribers paying for full content as of October, 2010.
iPad users are accounting for 10% of new digital subscriptions, and the FT has pulled in over £1 million in ad revenues since the launch.The FT app received one of the prestigious Apple Design Awards at WWDC 2010.
Just to show how serious the FT is about the iPad and the future of digital
