Executives for HTC and Samsung in Thailand today said they expected that Android and Windows Phone 7 would have the greatest influence on the world smartphone market. National manager Nattawat Woranopakul thought that the Google and Microsoft platforms had the "biggest potential" and saw them having large market share worldwide by 2012. Apps and other software would make the difference, he told AsiaOne, referring to custom interfaces like Sense UI or the Sense Hub.