It's a Super 35mm world, and we're all just trying to fit in frame. At least, it will be once Sony's done expanding its lineup of cinematic shooters. Last week it was the "affordable" PMW-F3, and now the company is teasing the NXCAM HD, a decidedly professional-oriented camcorder with a Super 35mm equivalent large format CMOS sensor nestled behind an E-mount interchangeable lens system. It'll record to AVCHD in 1080p at frame rates