According to Tim Wu, author of The Master Switch: The Rise and Fall of Information Empires and the man responsible for the term "net neutrality," Apple is the number one danger to Internet freedom. In a one on one interview with the New York Times, Columbia law professor Wu claims that what worries him most about Apple is that "Steve Jobs has the charisma, vision and instincts of every great information emperor. The man who helped create the personal computer 40 years ago is probably the leading candidate to help exterminate it. His vision has an undeniable appeal, but he wants too much control."