In what could turn out to be a remarkable case of tempting fate, CD Baby founder and former president Derek Sivers has revealed in a blog post the story of miscommunication, mistrust and misunderstanding that hobbled his company's entry into iTunes and resulted in public rebuke by Steve Jobs. While relations were eventually repaired, the tale gives rare insight into the secrecy behind Apple's early plans for the iTunes Store and the struggle a small company (as CD Baby was at the time) had in dealing with Apple's mercurial CEO.