British photographer David Sims is rumored to have been shooting a TV ad for the next generation iPad in New York City recently. According to 9to5 Mac, the shoot took place at Pier 59.
As with most rumors, details are few and far between. Sources say that current-model iPads were used in the shoot, which will be replaced in post-production. Apparently security was very tight and all participants were required to sign non-disclosure agreements (you can see how well that worked).
After the break you'll find a video of an ad David shot for perfume. It's certainly got an old-school iPod ad feel to it, yes?
