Apple may have already turned to a well-known fashion photographer to shoot commercials for the next-generation iPad based on slips from those who were reportedly around the scene. The company was supposedly shooting in Manhattan's Pier 59 with Britain's David Sims, known best for ads for companies like Burberry (below). Details of the ad itself weren't mentioned, but the 9to5Mac insider noted that the iPads were all current models but would be edited afterwards to show the new models, suggesting the design would be the same size and just change the functionality.