Not that we haven't seen a 12x Blu-ray burner before, but it'll be a cold day in the underworld before you hear us griping about a little friendly competition. Sony Optiarc has taken the cellophane off of its newest crop of half-height writers, the BD-5300S, BWU-500S and BWU-500S. These guys will soon be shipping in a variety of retail and OEM configurations, offering up Blu-ray 3D playback, 12x toasting of BD-R media (dual-layer steps down to 8x) and a copy of CyberLink's Media Suite 8 with the latter unit. The outift's not talking dollars and cents, but you can judge the value for yourself when they start filtering out in the next few weeks.