A Robert W. Baird analyst, William Power, has launched his firm's first coverage of Apple stock. The investment is being given an "Outperform" rating, and a $410 price target. "Apple has established itself as the unabashed premium provider in the burgeoning smart phone market," says Power. Out of some 77.1 million smartphones sold this summer, the iPhone accounted for 18.3 percent, defeating RIM's BlackBerry although still placing Apple devices behind Nokia's shrinking 34.4 percent.