This is interesting -- a consultant for Apple on the recent "iAd" trademark settlement accidentally disclosed some information about how much the payout was, and apparently it wasn't cheap. Consor says that it helped Innovate Media (the firm which has used the iAd trademark since 2006) pick up "a 7-figure settlement from Apple Computer [sic] in a trademark infringement case." That's probably over a million dollars, which actually sounds low, considering how solid a grip Innovate Media actually had on the mark. But when Apple comes calling, so does the big Apple wallet.
What's interesting about this is that we've seen Apple "ignore" trademarks a few times before,
