Dell chief marketing officer Paul-Henri Ferrand today said his company was spending "hundreds of millions" on a marketing campaign to improve its image and better compete against Apple. He wanted to swing the company's focus away from price above all else and towards more upscale systems like the new XPS line. The executive added that it would come with a shift to mobile devices, with both the seven-inch Android tablet and the Inspiron Duo netbook/tablet hybrid due on Monday.
