18.10.2010 23:05 Uhr, Quelle: MacNN

Ad Age labels Apple 'Marketer of the Decade'

Instead of giving Apple a Marketer of the Year award, Advertising Age has presented the company with its first-ever Marketer of the Decade title. "Apple's influence on business models across industries from music and computing to entertainment and advertising, along with its impact on popular culture, media and, of course, marketing, has been indelible," Ad Age writes. Apple is noted to have forced changes in several industries in particular: music players, smartphones, mobile apps and tablets.

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