You won't find it on Netgear's site but you will find the Netgear branded Roku XD media streamer on the physical and virtual shelves of Fry's. That's right, Roku has hit the mainstream. The Netgear Roku XD Media Player (model NTV250) appears to offer all the same features of its Roku XD cousin including built-in 802.11n WiFi; Netflix, Pandora, and Amazon Video on Demand streaming; and HDMI out for 1080p video. Even the $79.99 price is the same after some "instant savings" shenanigans. Now lets get this baby into Best Buy and Wal-mart for the kind of mass market exposure it deserves.