Socially aware iPhone apps and games have a larger audience than some of the top TV shows, Flurry said. Comparing its data with Nielsen TV ratings, the ad group estimated that 19 million Apple device owners use connected titles for at least as long as a prime-time TV show, or 22 minutes. The pace is enough to have the apps eclipse the viewing time for NBC's Sunday Night Football and Fox's NFL Sunday as well as much of CBS' evening lineup.
