Ford at its CTIA keynote on Friday made a pair of efforts both to drive standards and to tease the future of where its Sync services were headed. The automaker said it was officially embracing Bluetooth's Message Access Profile, which lets paired devices get at a device's SMS messages to send or receive text, and called on phone OS designers to do the same. RIM's BlackBerry phones were doing it but others weren't, Global Product Development VP Derrick Kuzak said.
