While the basics have stayed the same for a while -- $200 for an annual iPhone sweetened by a slowly descending overall plan price -- carriers like AT&T of course have a lot of maneuvering to do in the periphery to make sure they're still getting their margins. Hefty ETFs have of course been the most egregious element of this, and now AT&T is bumping its smartphone early upgrade exception price from $75 to $200, which means if you lost or smashed your iPhone and decided to go Torch instead (we don't know why, it's AT&T's suggestion), that Torch would cost you $400 instead of the $500 unsubsidized price or the $275 tag you could've gotten away with a week ago. This new price on