AXA Insurance and Financial Services (a company that just hired my son this morning) has come up with a very creative iAd to introduce an app for their Belgium based auto insurance division. Their advertising agency, Duval Guillaume of Antwerp, has created a story that integrates newspaper advertising with an iPhone. The video explains it quite well, but the gist is that you come upon an engaging picture in print and are asked to place your iPhone on a blank spa
