Business Insider is reporting that Adidas has dropped its plans for a $10 million iAds account. The reason? Apple's demand for near total control.
Citing two unnamed inside sources, Business Insider claims that Apple rejected three consecutive proposals from Adidas. After the third rejection, the company pulled out. Intent on making the best mobile advertising experience possible, Apple oversees nearly every aspect of an advertiser's campaign, and even designs the ads.
Adidas isn't the first to complain, but this story highlights the first big money pull out we've come across. In August,
