Well, this isn't going to be surprising to many, but certain executives of certain big studios and networks aren't wasting anytime letting everybody know what they think of Apple's new 99-cent rental model for the Apple TV. If you've read our review of the tiny new iOS device, you're already aware that one of Apple's biggest challenges with the product is getting the content providers on board for such a reduced price -- so far, the company's managed to pull in ABC, Disney, Fox, and the BBC -- but Jobs has said that studios will quickly "see the light" and join up. Time Warner CEO