NBC isn't the only broadcast company that's fighting Apple on 99 cent iTunes rentals -- apparently Time Warner doesn't want in on the plan, either. That's according to its CEO Jeff Bewkes, who told a conference of media executives in London that Apple is underselling television content by providing cheap rentals to customers. "How can you justify renting your first-run TV shows individually for 99 cents an episode," he asked, "and thereby jeopardize the sale of the same shows as a series to branded networks that pay hundreds of millions of dollars and make those shows available to loyal viewers for free?" The argument seems to be that if Apple offers 99 cent renta
