In an interview with TechCrunch, HP executive VP of the Personal Systems Group Todd Bradley revealed a few strategies of the division as it relates to tablets. Because he estimates that the tablet market will eventually be worth more than $40 billion, the division will focus on developing the webOS software for mobile devices, growing its app market and improving the interface. HP now owns webOS after purchasing Palm earlier this year, and Bradley said the software platform was the driving force behind HP's decision.