The big news out of Hasselblad this morning was the new entry(ish)-level H4D-31 at just under €10,000, with the CFV-50 adding yet another option in the higher-than-high-end category. But what really caught our eye was the flashy red version that popped up just as the press conference was concluding. We were told that Hasselblad had teamed with Ferrari in order to create a limited run of Ferrari-branded H4D medium format cameras, and the model on-hand had just received approval from Ferrari's pain
