Hasselblad swept through a series of new medium format camera systems at the Photokina show along with a tease of a 200-megapixel camera next year. The H4D-31 is one of the company's cheapest ever complete cameras and shoots at 31 megapixels while still sharing all the features of the larger models, including the off-center focusing adjustment that defines the H4D line. It will cost 9,995 euros ($13,416) with either an 80mm prime lens or a CF-mount lens adapter to use existing Hasselblad optics.