Apple's share of cellphone industry profits is vastly disproportionate to the number of iPhones it actually sells, notes Canaccord Genuity analyst T. Michael Walkley. Apple sold approximately 17 million iPhones in the first half of 2010, as compared to the 400 million or so devices sold by Nokia, Samsung and LG combined. In spite of this, Apple took in 39 percent of industry profit, next to the 32 percent claimed by its three rivals. A mere 29 percent was claimed by all other companies.