Samsung today attempted to explain why they have chosen to fit its iPad rival with an LCD instead of its vaunted AMOLED technology, as featured on its Galaxy S smartphones. On the launch of Appleís super high-resolution Retina Display, which is built using very similar structural technology to Samsungís Super TFT LCDs, Samsung was quick to criticize Apple's technological breakthrough in display resolution. Among Samsung's claims at the time was that an AMOLED display uses 30 percent less power than an equivalent LCD-based display.