The option of buying and creating ringtones has been removed from iTunes 10, users note. Under the software's View Options menu, the earlier "Ringtone" column has been removed; this previously let people know if it was possible to turn tracks from the iTunes Store into ringtones for an extra 99 cents. Throughout the rest of the program, the only references to ringtones include information on syncing and the Ringtones tab under the Library.